I was given the task to develop a print ad campaign for the online company, Zillow. Zillow is an app and website that helps people find new homes to buy or rent.
When I was brainstorming what to do for this campaign I wanted to do something that makes you do a double take. Something that looks like it wouldn't be a Zillow ad.
I thought about the company and how people who are selling their house put a lot of detail and work into their listing. This has to be done in order for future homeowners to get an idea of the house. You can also check the market value of the other houses in the area.
As a prospective buyer you want to know everything about the house and the neighborhood in an almost... creepy way.
That was it! Creepy. Let Zillow do all the creeping so you can find your perfect home.
I came up with the tagline: "Let us do the creeping."
For these ads I wanted them to come off as creepy and weird.
For this particular advertisement I made it look like there was an actual person scaling up a building to get a peek in the window.
I wanted to give these ads as much dead space as possible. Very simple and clean. I didn't want much detail because it wasn't needed.
I put these advertisements in places where people would either be looking for houses like a housing magazine, or where they would feel creeped out like underground in the subway.
For the non-traditional part of the campaign we teamed up with the app, Periscope, to give virtual tours so you don't have to drive around town all weekend looking at houses.
The blue dots represent past tours. The red dots represent live tours.
You start at the front door and begin exploring a home on the market.
It's in real-time and you can even ask questions and get a response to learn more about the house.
If you would like to view the prints please download the zip file here. Thanks!