Believe Not Campaign
My team and I were responsible for developing a campaign to encourage teens to not use drugs or alcohol. This was a very difficult campaign to construct because we weren't trying to say "don't do drugs", but it was more of an awareness campaign to say that less than 3% of teens in BVSD drink alcohol and do drugs.
Most kids thought the numbers were really high. Some thought 10 - 50% of their classmates were doing drugs and alcohol. They had been misinformed.
We came up with the "Believe Not" campaign.
What is it?
Believe Not is a campaign that taught teens to not believe everything they hear or see, especially on the internet.
The core of our campaign is to teach them that sometimes their friends and classmates lie to them and say they are doing bad things to try to be cool when really they are not.
We decided to make the campaign a contest. Teens from different school will pair up into groups and make a video of themselves doing something that would turn out to be fake. For example, they could film a kid weighing out "marijuana", but then you hear the mom yelling at the kid to stop playing with the oregano and put it on the steaks.
This video contest gets the whole community involved and shows them that people can lie over social media and pretend they are something that they are not.